This post is inspired by Seth Godin’s “Alphabetical Order is Obsolete” Post a couple weeks back (sorry, sorry, I can only get through my aggregator every so often).
Anyway, he makes some pretty awesome observations about how senseless the alphabetical system is for some applications…..
Your address book is in alphabetical order, right? Why? If you want to look someone up, type the name in. Alpha is least useful way to browse 4,000 names in an address book. I want them sorted by recency of contact, or in tickler-file order.
It’s a difficult concept for many people to grasp, simply because it’s been hammered in as THE default ordering system (sharing it’s reign with Numerical…) since we were little kids. It caught on because, simply, we weren’t looking for the best way to order things…we were just looking for A way to order things. So, the default catches hold and we are stuck with it…until someone smarter than me rifts really hard and figures out a better way to do it. (I’m looking at you - Dewey Decimal System)
Now, I can manage libraries sticking to alphabetical order, and my address book search is good enough (thanks 37signals!) so that I don’t need it to change. But, you can correlate the seemingly senseless adoption of alphabetical order as “The Way” to the adoption of Google’s Search Results as the end-all-be-all for ordering what you’re looking for on the Internet. If you’re looking for specific information, a specific product, or a certain web page - what you generally get is 1MM+ nonsensical results.
Don’t believe me? There are 3.2MM results for a search for “Polynomials” - from a Wikipedia entry (not bad), to some worksheets, a glossary page, and a couple practice tests. Of course, I was looking for information about Integrals, but Google didn’t know that. So, they pushed back results to me that were relevant…by their standards anyway. (the Title Tags, Content, and Inbound Anchor text matched my query…the domain was old enough, and was registered for the next 4 years) Granted, these results weren’t useful to me, but they were ‘relevant’.
That’s my problem - if we rely on a system that, while the best one out there, is still not even close to good - we are missing out on the greatest learning opportunity in history. There is a great deal of information out there that we only have access to if we’re willing to dig, dig, dig through pages of SERPS. What we’re working on at HHOD is a way to give you back results that aren’t relevant to you. They will be USEFUL to you.
Relevant or Useful. Which set of results would you rather have?